Émilie is a romantic comedy that plays across multiple platforms. At the heart of the Émilie web series are interactive videos where characters from the series call viewers on their cell phones. There is a voicemail system that shares unreleased audio content and it is possible to see the story told over multiple screens with a laptop. Texts are sent. Events, print and web content will follow until the big event: the release of the film itself.
The goal of this project was to breach the distance between the characters and the user/viewer so that they can immerse themselves more deeply into Émilie’s world.
Émilie is above all a strong narrative that has been enhanced by technology. Underneath it all, Émilie is the most beautiful tale that can be told: a love story.