Each week, three personalities from different backgrounds are made-over into singers for the duration of one song. In order to meet the challenge, the personalities undergo a full training program at the hands of a team of experts. That team consists of a musical-content advisor, a voice coach and an artistic director, as well as a professional singer who , in addition to sharing valuable advice, acts as a backup singer during his or her protégé’s performance. Viewers are invited to vote for the best one over the internet. The winner of each show then returns with a new song for the semi-finals, hoping to make it to the grand finale!