Every village had one 100 years ago: a beloved general store.

Some of them still remain today, mysterious, cluttered and dusty, having stood the test of time. They are filled with a variety of wares; their owners are passionate and bring a level of humanity to their business. Once the very heart of the village, the general store is still a spirited place filled with traditional and modern goods and passionate people.

The documentary series MAGASIN GÉNÉRAL tells the stories of these old-time variety stores that have resisted change and that, still today, offer a unique, highly personalized service.